Warner/Chappell and Breakthrough Music Collaborate with Girl Scouts of the USA to Help Girls "Shine" Through Music
Warner/Chappell Songwriters Liz Rose and Emily Shackelton Pen Girl Scout Anthem Celebrating Girl Empowerment
New York, NY and Nashville, TN - December 1, 2016 -- Warner/Chappell (WCM), the global music publishing arm of Warner Music Group, together with Girl Scouts of the USA, announced today the launch of the organization’s first ever original song thanks to the help from two WCM/Liz Rose Music songwriters – the Grammy Award-winning Liz Rose (Taylor Swift, Tim McGraw, Little Big Town) and Emily Shackelton (Reba McEntire, David Cook, Cassadee Pope) – along with Girl Scouts singing backup vocals. The new song, "Watch Me Shine," will be spotlighted in Girl Scouts new PSA "I’m Prepared," which debuted on November 29 and celebrates every girl’s inner G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™. Applauding girls who never give up, who try new things, and who make their ideas a reality, the PSA and anthem represent how Girl Scouts prepares every G.I.R.L. to practice leadership like a Girl Scout––uniquely encouraging girls to cultivate grit, problem-solving, risk-taking, and leading with empathy.
"We are so pleased to collaborate with Girl Scouts of the USA on a message of empowerment for young women," said Ben Vaughn, Executive Vice President of Warner/Chappell Nashville. "Liz and Emily have truly created a song for G.I.R.L.s everywhere with 'Watch Me Shine'."
"Music has always been an integral part of Girl Scout tradition and an important tool for bringing people together," said Lynn Godfrey, chief marketing and communications officer, Girl Scouts of the USA. "'Watch Me Shine' is a rallying cry for G.I.R.L.s to lead in their everyday lives. We anticipate this song will inspire girls to empower themselves, go outside of their comfort zones, and conquer any obstacle they face, the Girl Scout way."
Songwriters Liz Rose and Emily Shackelton are both signed to Liz Rose Music, a joint publishing venture with Warner/Chappell. The female-owned company, Breakthrough Music, was instrumental in the production of the song and working with the Girl Scouts on a new music distribution model.
"We commend Girl Scouts of the USA for leveraging music as a strategic tool to encourage engagement," added Juliet Shavit, Co-founder of Breakthrough Music.
About Warner/Chappell Music
Warner/Chappell Music, the global music publishing company of Warner Music Group, is home to a wide array of legendary songwriters and a rich catalog of contemporary hits and influential standards. With offices in more than 40 countries, Warner/Chappell provides deep expertise across a range of creative services and the most innovative opportunities for songwriters and copyright holders. Warner/Chappell, which has a history dating back more than 200 years, currently publishes and administers music from Barry Gibb, Beyoncé, Bruno Mars, Eric Clapton, fun., Gamble & Huff, Brantley Gilbert, Green Day, Jay Z, Kendrick Lamar, Led Zeppelin, Lionsgate Films, Little Big Town, Madonna, Miramax Films, Muse, Katy Perry, Radiohead, Red Hot Chili Peppers, Roc Nation, Stephen Sondheim, Chris Stapleton, and Tove Lo, among many others.
About Girl Scouts of the USA
We're 2.7 million strong—1.9 million girls and 800,000 adults who believe girls can change the world. It began over 100 years ago with one woman, Girl Scouts' founder Juliette Gordon "Daisy" Low, who believed in the power of every girl. She organized the first Girl Scout troop on March 12, 1912, in Savannah, Georgia, and every year since, we've made her vision a reality, helping girls discover their strengths, passions, and talents. Today we continue the Girl Scout mission of building girls of courage, confidence, and character, who make the world a better place. We're the preeminent leadership development organization for girls. And with programs for girls from coast to coast and across the globe, Girl Scouts offers every girl a chance to do something amazing. To volunteer, reconnect, donate, or join, visit www.girlscouts.org.
About Breakthrough Music
Breakthrough Music was founded by leaders in music and communications innovation with the goal of developing new music distribution models that are built on trust and fair business practice. The company leverages deep relationships in the music and technology worlds to bring innovative ecosystems together for unique, custom, strategic solutions for companies looking to enhance their customer experience. To learn more about Breakthrough Music, contact us at email@example.com.
- Media Contact:
- Lindsay Ambrose
- SmartMark Communications for Breakthrough Music, LLC